How I Started My Business

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My name is Antoinette Arnold, and I'm the founder of Authentic Noise Integrated Marketing Communications Agency. I launched my business while working a full-time job. I was unfilled, and a recent graduate with a Master's in Marketing Communications. I always knew I wanted to start my own business. And I knew I wanted to use my degree. My only problem was I didn't have "traditional" experience, meaning I never worked for an agency. I didn't let this defeat me. Instead, I decided to create my path by working for local businesses for free. Working for free taught me that If I could work for free, I could work for a check. It was also a way for me to see if I  liked the work I was doing while working a full-time and not sacrificing my income. I learned that I enjoyed marketing and PR and working with small businesses. I'll always remember my first media placement in the Chicago Tribune. From here I knew I could be an asset to beauty, fashion and lifestyle brands.