SQN Reigns as Chicago’s Best Hair Salon.


We combined Sine Qua Non's content strategy snd ambassador program to maximize content creation and utility. Our two-tiered strategy increased organic content share and lead into our PR strategy for the salon.


The content we created for Sine Qua Non ranged from videos highlighting the salon's stylist creative styling abilities.These videos were used across social pages, advertising and the salon's website. Incorporating the salon's new ambassadors increased the videos viewership from the ambassadors sharing across their social media channels and blogs.

We partnered with local beauty bloggers for Sine Qua Non's ambassador program. The

ambassadors participated in video shoots and photo shoots. They also created their own content about the salon services and products for their blogs and social media channels. The total reach from developing content and the ambassador program was 48k.

From our local media relations Sine Qua Non was recognized in Chicago Magazine's Best of Hair Salons, Time Out Chicago's Best Hair Salon, Byrdie's Best Hair Salon and Salon Today's Salon of the year. We also secured the salon's first TV Segment on Good Day Chicago. Publicity reached over 5 Million impressions.



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LVX Brand Partnerships at NYFW


We launched LVX in the Chicago market with product seeding to the top fashion and beauty bloggers and influencers. We then secured interviews and editor appointments that landed immediate media coverage about the “unknown” brand.

To elevate the brand on a national level we partnered with internationally known fashion brands, nail artists, complementary brands, and garnered national media attention.


LVX's Chicago launch produced partnerships with Bright Pink and Simply Stylist. The brand's media features include the following top media outlets: Windy City Live, WGN, Splash, TCW, WCIU, Michigan Avenue Magazine and a host of blogs.

We secured NYFW partnerships with Tadashi Shoji, Tracy Reese, Noon by Noor and Rodebjer. LVX created the official nail looks for each brand's runway show. Media features include the cover of Women's Health Magazine, features in Refinery29, Byrdie, Shape, Allure, The Zoe Report, Brit & Co. and Lucky magazine.

Authentic Noise’s strategic approach resulted in more than 100 million impressions. LVX has seen unprecedented growth in product sales and is known as the fashion forward nail lacquer brand.




Revlon’s NEW affordable natural haircare product line launch, Lottabody with Milk & Honey

We built buzz around Lottabody's product launches through creative content creation across social media platforms, extensive media relations, influencer relations, product sampling and beauty partnerships. Each tactic was designed to align with Lottabody's image of affordably loving your relaxed or natural style.


Over the past two years we've secured 121 media placements that range from product launches, product and style reviews resulting in 60 million impressions.

Our media relations has garnered placements in national publications such as Essence, Allure, Cosmopolitan, The New Yorker, Ebony, Refinery29, and more.

We secured partnerships with top beauty boxes. For the Milk & Honey launch we secured an exclusive box takeover with Curlbox. We leveraged the takeover with a Curlbox IG Live (the first for the beauty box) and a social media holiday giveaway valued at $800+ in products.

Our influencer program added exposure and utility results. With each partnering influencer we created high quality content that was repurposed across Lottabody's social media channels. The influencer program has generated over 40 million in engagement for the brand.