Known as a home décor wholesaler, Mitchell Black rebranded itself as a gift and home brand. The brand retained Authentic Noise to assist in positioning and messaging before and during the holiday shopping season. Mitchell Black specifically wanted a strong local holiday presence. The Authentic Noise team had 60 days to create an effective plan for Mitchell Black.

How We Created Noise:  We secured a Mitchell Black holiday pop-up store at the iconic 900 North Michigan shops from October – December. The pop-up shop anchored our approach in advancing the Mitchell Black brand in front of its target audience during the holiday shopping season.

Social Media: We utilized social media to introduce the Mitchell Black team. Each week an MB team member introduced themselves across 3 social media platforms.  They provided job roles, fun facts and favorite MB products. The team member’s favorite product became the pop-up stores sale item of the week.

Media Relations: The pop-up store received media coverage on Windy City Live as one of the hottest gifts for the holidays, Racked Chicago, Sun-Times Splash and Chicago magazine’s Holiday Gift Guide.

The Mitchell Black pop-up store exceeded the brand’s sales goals, garnered media coverage producing over 8 million impressions. In addition Mitchell Black obtain four new wholesale accounts.


Chicago based nail lacquer LVX retained Authentic Noise to launch the brand in its home market.

How we created Noise:  We launched LVX to the Chicago market with product sampling to the top fashion and beauty bloggers and influencers. As the bloggers and influencers created noise about LVX, we secured interviews and editor appointments that landed immediate media coverage about the “unknown” Chicago beauty brand.

Results: From the launch LVX has partnered with Bright Pink, Macy’s Glamorama, and Simply Stylist. LVX has been featured in top media outlets:  Windy City Live, WGN, Splash, TCW, WCIU and a host of other media outlets.  Authentic Noise’s strategic approach resulted in more than 6 million impressions.

LVX has seen an unprecedented growth in product sales from our effective strategic approach.  Local fashion and beauty bloggers continue to use LVX in their beauty and fashion features.

Our local media strategy created a strong relationship and proven results for LVX.  The brand has retained Authentic Noise for local and national PR services and sales representation  for 2016.



Sine Qua Non Salons tapped Authentic Noise  to help them re-engaged Chicago media and influencers.

How we created noise:  We created a hyper-local strategy that includes the highlights below.

Sine Qua Non partnered with Chicago beauty influencers who captured their experience with the salon through social media and through their blogs. Together the influencers hosted a salon event that garnered appointments and retail sales.

Chicago media has crowned Sine Qua Non as one of the Best salons in the media by Time Out Chicago, and  Chicago Magazine. Partnerships with Chicago Woman have boost sale retail sales and services.  


Chicago, Lincoln Park boutique Frimson retained Authentic Noise to launch the boutiques fashion collection.



How We Created Noise: Frimson collaborated with Artist Brenan Sharp to create an art and fashion presentation. Local fashion  bloggers modeled Frimson's collection during a fashion presentation in the middle of the event. The event received local press and blog post from the participating bloggers and blogger attendees.


Emerging brand True Blessyn retained Authentic Noise to launch  the brand.


True Blessyn
True Blessyn

How We Created Noise:  We created a triple-tiered strategy that included the highlights below.

We created a short video introducing creative director, Shani Brown at a photo shoot of the brand’s signature hand-painted t-shirts. The video provides a behind the scenes look at the brand’s creative process and invited viewers to learn more about the designer. The video was shared across social media platforms and the brand’s revamped website.

We invited one of Chicago’s top fashion bloggers to the True Blessyn’s lookbook photo shoot for a behind the scenes interview with the Creative Director and a first look at the brands collection. The blogger and social media team tweeted sneak peeks of the collection and photo shoot.

The launch finale was the brands trunk show held in Chicago’s trendy Lincoln Park neighborhood at a boutique carrying the brand. True Blessyn partnered with local food truck Cupcakes For Courage and gave a percentage of the event sales to Cupcakes For Courage’s charities.

True Blessyn received media coverage on local fashion blogs and an online magazine. The Trunk show had an unprecedented amount of sales and garnered interests from neighboring boutiques about the brand.  True Blessyn has seen a spike in website hits and has been tapped for more interviews and interest in the brand.