Chicago based nail lacquer LVX retained Authentic Noise to launch the brand in its home market.
How we created Noise: We launched LVX to the Chicago market with product sampling to the top fashion and beauty bloggers and influencers. As the bloggers and influencers created noise about LVX, we secured interviews and editor appointments that landed immediate media coverage about the “unknown” Chicago beauty brand.
Results: From the launch LVX has partnered with Bright Pink, Macy’s Glamorama, and Simply Stylist. LVX has been featured in top media outlets: Windy City Live, WGN, Splash, TCW, WCIU and a host of other media outlets. Authentic Noise’s strategic approach resulted in more than 6 million impressions.
LVX has seen an unprecedented growth in product sales from our effective strategic approach. Local fashion and beauty bloggers continue to use LVX in their beauty and fashion features.
Our local media strategy created a strong relationship and proven results for LVX. The brand has retained Authentic Noise for local and national PR services and sales representation for 2016.