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LVX Brand Partnerships at NYFW

 

We launched LVX in the Chicago market with product seeding to the top fashion and beauty bloggers and influencers. We then secured interviews and editor appointments that landed immediate media coverage about the “unknown” brand.

To elevate the brand on a national level we partnered with internationally known fashion brands, nail artists, complementary brands, and garnered national media attention.

RESULTS

LVX's Chicago launch produced partnerships with Bright Pink and Simply Stylist. The brand's media features include the following top media outlets: Windy City Live, WGN, Splash, TCW, WCIU, Michigan Avenue Magazine and a host of blogs.

We secured NYFW partnerships with Tadashi Shoji, Tracy Reese, Noon by Noor and Rodebjer. LVX created the official nail looks for each brand's runway show. Media features include the cover of Women's Health Magazine, features in Refinery29, Byrdie, Shape, Allure, The Zoe Report, Brit & Co. and Lucky magazine.

Authentic Noise’s strategic approach resulted in more than 100 million impressions. LVX has seen unprecedented growth in product sales and is known as the fashion forward nail lacquer brand.