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Revlon’s NEW affordable natural haircare product line launch, Lottabody with Milk & Honey

We built buzz around Lottabody's product launches through creative content creation across social media platforms, extensive media relations, influencer relations, product sampling and beauty partnerships. Each tactic was designed to align with Lottabody's image of affordably loving your relaxed or natural style.

RESULTS

Over the past two years we've secured 121 media placements that range from product launches, product and style reviews resulting in 60 million impressions.

Our media relations has garnered placements in national publications such as Essence, Allure, Cosmopolitan, The New Yorker, Ebony, Refinery29, and more.

We secured partnerships with top beauty boxes. For the Milk & Honey launch we secured an exclusive box takeover with Curlbox. We leveraged the takeover with a Curlbox IG Live (the first for the beauty box) and a social media holiday giveaway valued at $800+ in products.

Our influencer program added exposure and utility results. With each partnering influencer we created high quality content that was repurposed across Lottabody's social media channels. The influencer program has generated over 40 million in engagement for the brand.