Emerging brand True Blessyn retained Authentic Noise to launch the brand.
How We Created Noise: We created a triple-tiered strategy that included the highlights below.
We created a short video introducing creative director, Shani Brown at a photo shoot of the brand’s signature hand-painted t-shirts. The video provides a behind the scenes look at the brand’s creative process and invited viewers to learn more about the designer. The video was shared across social media platforms and the brand’s revamped website.
We invited one of Chicago’s top fashion bloggers to the True Blessyn’s lookbook photo shoot for a behind the scenes interview with the Creative Director and a first look at the brands collection. The blogger and social media team tweeted sneak peeks of the collection and photo shoot.
The launch finale was the brands trunk show held in Chicago’s trendy Lincoln Park neighborhood at a boutique carrying the brand. True Blessyn partnered with local food truck Cupcakes For Courage and gave a percentage of the event sales to Cupcakes For Courage’s charities.
True Blessyn received media coverage on local fashion blogs and an online magazine. The Trunk show had an unprecedented amount of sales and garnered interests from neighboring boutiques about the brand. True Blessyn has seen a spike in website hits and has been tapped for more interviews and interest in the brand.